Business Funnel Analysis
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Funnel Analysis
In this project, I managed the Metrocar Funnel Optimization Analysis project, a data-centric initiative aimed at identifying key drop-off points in the customer funnel and refining marketing strategies. Utilized SQL, Python, and Tableau to analyse and visualize data, leading to the implementation of surge pricing insights and a significant improvement in conversion rates. In the Dashboard below, you can select the granularity (customers/rides) and either age or platform ditribution.
Feel free to play with the different controls